(CNN) — After the disappointment of Egypt’s early removal from the Africa Cup of Nations this summer, Mohamed Salah took a rest in Dubai to recuperate.
The reigning African footballer of the year sampled gourmet cuisine in five star restaurants, relaxed on beaches, and maintained himself in shape with a few light training at the Nad al Sheba (NAS) sports complicated.
This wasn’t the first visit to the complicated, nor his earliest this year of Salah. His Liverpool team booked in for a training camp in January, as did Premier League rivals Manchester United – .
Arsenal were guests at March, including their names to a illustrious list that includes Real Madrid, Borussia Dortmund, and AC Milan. Juventus star Cristiano Ronaldo dropped in over his winter holidays.
The appeal isn’t confined to footballers.
World number one tennis player Novak Djokovic introduced for a selfie with Dubai’s Crown Prince at NAS in 2016.
In the Australian cricket team to UFC winner Khabib Nurmagomedov, the cream of sporting dolls have been currently flocking into the website.
But why?
‘pretending to be the best’
The NAS complicated, situated close by the world horse racecourse, was created to become one of the world’s best.
“We plan to be recognised as a elite destination,” states NAS manager of game Robert Wadsworth.
Feedback from celebrity clients – that he prefers not to name names – indicates the service is”comparable and in some instances significantly better than the facilities they’re utilized to.”
Some customers have been pleased to volunteer shining reviews, such as Djokovic, who also wrote a thank you notice on Instagram”for allowing me to train at the finest sports center on the planet.”
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The sprawling website comprises a vast range of indoor and outdoor capabilities. There are two FIFA-standard soccer pitches and a sports track, as well as indoor arenas including badminton, volleyball, futsal (similar to five-a-side soccer ) and martial arts.
The complex also includes facilities for simulating different altitudes, cryotherapy chambers which help recovery after exercise, swimming and hydrotherapy tools, in addition to a sports science lab and medical support groups.
“The Nad Al Sheba Sports Complex is a growing project, increasing by the week, month and year,” says Nasser Aman Al Rahma, assistant secretary general of Dubai Sports Council (DSC).
Tailored usage
Various customers find uses for the complicated.
“From the main it is for coaching crews either pre-season or mid-season, and injury rehabilitation and recovery,” says Wadsworth.
“We’ve got a range of soccer teams from the European leagues that will train from January to March once (most ) leagues have winter fractures. We host groups from Asia from November to February if they’re doing pre-season work”
The site also hosts teams and athletes as they prepare for particular tournaments, Wadsworth adds. “Cricket Australia completed their pre-tour testing NAS before flying to the UK for the World Cup and also The Ashes.”
Beyond the role, Wadsworth considers privacy is a significant part of the allure for high-profile people. NAS is a private facility which takes pride in safeguarding against interruptions from the public or media.
This Dubai is accustomed to catering for the wealthy and famous also allows a degree of anonymity for customers on their downtime, that will appreciate a quiet dinner or visit local landmarks without being swarmed by sport fans.
Industrial Price
The normal presence of star athletes at the NAS complicated may bring benefits for both traffic and hosts.
“Many countries in the Gulf region are using warm weather training camps as part of their sport development strategies,” says Professor Simon Chadwick, a sports company specialist at the University of Salford, in the UK.
“They have positioned themselves as health and training destinations with the intention of drawing in athletes and teams, increasing awareness of their facilities and, hence, driving long-term business.”
For fostering tourism and awareness A 2015 Deloitte report also noted that the possible benefits.
“The usage of Dubai as a place for warm weather training in the wintertime is proving increasingly popular for soccer teams,” the report says. “If marketed correctly Dubai can in time be the’go-to’ place for a substantial number of nightclubs, with resulting opportunities for instruction (also ) exhibition matches.”
“Mass participation events also have significant potential in bringing extra sports tourists”
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Chadwick believes there are for visiting sportspeople past their physical fitness benefits .
“By training at the Gulf athletes and groups can boost their profiles across the region, build fan engagement, and set possibly profitable relationships with company partners,” he says.
The existence of factors in excursions to Dubai has been emphasized by visitors director of football team Hamburg SV, like Bernd Wehmeyer, who stated the club’s sponsorship by Emirates Airline has been a element in the selection of destination.
Wider ambitions
The evolution of relationships with sports celebrities is currently taking place to create sporting infrastructure and participation at Dubai.
The Arena that will host football, basketball and hockey was opened by the Emirate. Dubai upgraded facilities such as the Al Maktoum Stadium for its 2019 Asian Cup, held in the UAE.
“There are a number of different sports projects under debate,” says Aman Al Rahma, record plans for new bicycle paths and golf courses in the desert.
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The DSC is also aiming to improve involvement across all demographics, states Aman Al Rahma, with the goal of making Dubai”among the most physically active areas on the planet.”
“That is the reason why, if you take a look in Dubai’s annual sports calendar, you will get lots of neighborhood sports events alongside the star-studded elite athletic extravaganzas,” he says.
Having procured an influx of international talent, Dubai is also seeking to nurture its own.

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